I think that the usage of disparaging remarks which seek to highlight a supposed breach of heteronormative behavior is either potentially discouraging or a potential rallying point of terminological reclamation for the LGBT rights movement. The suicides of Carl Joseph Walker-Hoover and Jaheem Herrera due to heterosexual in-school bullying further highlight the usage of sex/gender in a deprecatory verbal manner, and why it is necessary that the sting - whether its social stigmatization or threats of physical violence - should be taken out of the usage of such terms. Terms such as "butt boy", "fag" and "queer" should be taken less as a correct assumption of the victim's sexuality and taken more as a sign of the victor's inner insecurities about his own sexuality.
This should also be followed, IMO, with a suggestion that "Hey, if I'm attracted to the same sex and sexual intercourse with such individuals, then I'm fine with that and accept that. If you're insecure about your own, why not accept it and be yourself instead of acting like it's a bad thing?"